John McCain: Technomaverick
Today is Ronald Reagan’s birthday, and to celebrate the occasion John McCain’s presidential campaign sent out an email from Trent Lott — which makes sense, because I can’t think of anyone whose opinion is more valued when it comes to which politicians we should admire.
That email reminded me of another message I got recently from the McCain campaign. Here’s a screencap:
One of the best practices of sending campaign email which is often overlooked is the importance of the sender and the subject of the email, but a less well-known corollary is that the best way to make sure your email gets read is to completely and totally botch the email beyond recognition. I guess that’s why an email from “SuperUser Account” with the subject “TEST” was something I just had to open.
The body of the email revealed that it was actually a test, but that’s really not something I should find in my inbox since I’m not currently doing any work (paid or otherwise) that would put me in a position to receive those types of things. Intrigued, I did what any good geek would do and checked out the domain the email came from: technomania.com. Turns out that’s the web address being used by McCain’s consultants at “New Media Communications” — they’ve got a rather impressive list of featured political clients who, with the exception of Bush/Cheney ’04, pretty much all went down in flames in 2006.
So far I’ve been very happy with my decision to subscribe to McCain’s email list and I can’t wait to see what comes next. Keep up the great work, you maverick you.