What’s a blog reporter do?

Looks like we’re going to see more blog coverage on the cable news networks. Several hyphen-laden CNN job postings for various positions related to on-air segments covering “web-logs (blogs), pod-casts, and other internet-based forms of new media” make the future of cable news look very bloggy.

In addition to a blog associate producer and production assistant, the network is seeking a tv journalist for the position of blog reporter:

The Blog Reporter/Producer will locate, research, and report on blogs and web sites that include news, politics, policy, commentary, and other information of value to our viewers. The results will be daily television segments reporting on this new and important area of the media. This person will be responsible for producing both the editorial content and also the graphic and video elements necessary to develop each segment. Will appear on air regularly.

From these job descriptions, it looks like CNN is looking for these blog reports to branch out from strictly political coverage, but the new senior producer for politics (responsible for all programming from 3pm-6pm) will be working with the blog reporter to get several of these segments on the air every day.

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