UMass logos unveiled
New Minuteman mascotMy reaction to the release of the new University of Massachusetts mascot and logos today is relief more than anything else. For a while it looked like the symbol was going to become another victim of political correctness, but after a lot of back and forth the school decided to keep the Minuteman rather than switch to something awful like gray wolves.
When I saw this prototype for a Sixers logo on the Phoenix Design Works website, I assumed we’d be seeing something very similar when the new UMass logos were unveiled. What’s been delivered, though, is true to the image of a Minuteman—I think Phoenix and UMass got it just about right. It’s great to see that awful logo script go away as well.
One more thing: I’m more than a little surprised to see a musket on his shoulder. Maybe the administration has finally accepted the idea that the Revolutionary War was a war—with guns—and criticism directed at that part of this symbol is a little misdirected. In a strange way, I guess I find that gun comforting.
July 23rd, 2003 at 3:26 pm
i dunno man. if anything, looking at that new UMASS logo makes me wanna eat donuts for some reason.
July 23rd, 2003 at 4:16 pm
UM ass!
that’s what i see
tee hee
July 23rd, 2003 at 4:59 pm
I kind of like it. More importantly, I’m just glad you posted!
July 23rd, 2003 at 7:04 pm
Okay, so far we’ve got a vote for honey-glazed, one for a vulgar anatomical term, and one shrug. Since the goal was to sell more merchandise, I wonder if this bodes well.
July 23rd, 2003 at 11:10 pm
I’m shrugging right along with Christine - nice logo, nicer to see the post! The Sixers logo prototype on the other hand? Horrendous…
September 4th, 2003 at 2:39 pm
Hey all your hard work paid off Mike :). I mean are there any Grey Wolves in MA. I’ve yet to run into any. The guy looks like he’s ready to rip open his shirt to reveal a big S.
A few issues tho:
Weren’t they fighting the “Red Coats” :/ Is he a blood or a Crip cmon (i know the school colors etc.)
The Fab 5 says “Don’t match, coordinate” I think he needs a visit.