barkingmoose

Mark Cuban sports a snazzy DQ tee.You gotta love Mark Cuban. He’s the only thing remotely interesting about the NBA nowadays (well, except for Shaq’s meltdown). The owner of the Dallas Mavericks is a rarity in pro sports—he actually cares about his team and their fans. His frequent run-ins with league officials came to a head last week when he criticized director of officials Ed Rush, saying he “might have been a great ref, but I wouldn’t hire him to manage a Dairy Queen.”

That comment led to a $500,000 fine from the NBA, and also raised the hackles of the folks at Dairy Queen’s corporate office. The company issued a press release challenging the billionaire to manage one of their franchises for a day. Cuban accepted.

On Wednesday, he’ll report to the Dairy Queen in Coppell, Texas, to try his hand at making a Blizzard® or two. Store owner Parrish Chapman reminds Cuban that his responsibilities are not to be taken lightly: “Sometimes it takes three months to make our trademark curly top on top of the cone. We’ve had employees quit over that.”

This entry was posted on Monday, January 14th, 2002 at 11:01 pm and is filed under Uncategorized. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.